Westaf
Visual identity
In Brief!
2025 – Visual identity for a West African media
Client: Abdoulay (founder)
Role: Art direction, graphic design
Context: Creation of a new online West African cultural media
Objective:
To conceive a distinctive visual identity that reflects the values of the media: sharing, cultural grounding, and openness to the world.
Interventions:
Creation of the logo and its graphic system
Typographic and chromatic choices
Adaptations for digital platforms
Result:
A vibrant and grounded identity that enhances cultural heritage while ensuring strong readability on digital platforms.
Solution
Vega
Logo
In Brief!
2025 – Creation of the logo for a surveillance application
Client : confidential project currently under development in Ethiopia
Role : graphic designer
Objective : to design a strong and evocative visual identity for a facial recognition surveillance application.
Interventions :
Creation of the logo
Exploration of symbolic graphic paths
Alignment with ethical, technological, and cultural issues
Result :
a minimalist and structuring logo, conveying both the idea of vigilance, technology, and visual framing.
Solution
MDM
Logo
In Brief!
2025 – Designing a visual identity for an engaged brand
Client : MDM, a brand advocating for human and environmental causes
Role : artistic direction & graphic design
Objective : to create a strong, militant, and memorable identity to raise awareness of current injustices (Palestine, Congo, Haiti, Armenia…) and ecological issues
Interventions :
Overall artistic direction
Creation of the visual identity (logo, symbols, colors)
Definition of a striking and meaningful graphic universe
Result :
a striking visual system, embodied by a central logo, the weeping angel, as a symbol of peaceful resistance, solidarity, and collective consciousness.
Solution
Evaneos
Redesign
In Brief!
2024 – Revamping the website and graphic charter
Client: Evaneos, a tailor-made travel platform connecting travelers with local agencies
Role: UI design & art direction
Objective: modernize the brand image and improve the digital experience while respecting the editorial universe of the platform
Interventions:
Redesign of the graphic charter (colors, typography, UI components)
Revisiting the navigation principles
Creation of coherent and modern UI mockups
Adaptation to web standards and the constraints of the CMS
Result:
a clearer, engaging website aligned with the values of Evaneos: exploration, local proximity, and tailor-made.
Solution
Zed
Visual identity
In Brief!
Client : personal project
Role : art direction, visual design, and storytelling
Objective : visually represent the duality between two foundational universes of my journey: design (graphic, UX, UI) and dance
Interventions :
Creation of a hybrid visual identity, sensitive and narrative
Exploration of the language of the body as a tool for graphic storytelling
Solution
The Crossing
Logo
In Brief!
2023 – Visual identity for a contemporary art center
Client : La Traverse, contemporary art center
Role : artistic direction, graphic design
Objective : to propose a visual identity reflecting the social, artistic, and ecological values of the center
Interventions :
Creation of several graphic pathways exploring the links between art, care, and territory
Design of a modular visual universe, adapted to mediation activities and events
Reflection on cross-disciplinary connections, in relation to the missions of the CAC
Result :
sensitive graphic proposals, grounded in reality, serving a committed cultural structure
Solution
Small decorative pots
Redesign
In Brief!
2022 - Overhaul of visual identity for a mobile floral initiative
Client: Le Camion Végétal (Paris)
Role: artistic direction, graphic design
Objective: modernize the brand image to attract a young, urban audience sensitive to natural decoration
Interventions:
Redesign of the logo and the graphic charter
Creation of soft and handcrafted visuals, inspired by the plant world and handmade items
Adaptation to supports: labels, packagings, kraft papers, mobile signage
Result:
a warm and coherent identity enhancing the visibility of the project and highlighting its artisanal and ecological commitments
Solution
Other
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